No funny business? Humor theory, practice & professional implications

Innovative Projektidee

The interdisciplinary and evidence-based course aims to describe humor theory, develop communication, presentation, and leadership skills and to demonstrate the value of humor as an effective and teachable technique. The course integrates scientific theory and findings from business, economics, psychology, anthropology, marketing, and communication disciplines. Guest lecturers from both business and entertainment compliment the didactic method, which includes extensive evaluation and interaction from the students.

Mehrwert für die Studierenden und die Lehre

Information that is presented with humor has a higher rate of retention and students perform better when they are actively involved, enjoying the process, and receiving timely, personalized feedback. A core aim of the course is also to maximize diversity of ideas and people through its interdisciplinary nature and inclusive classroom setting. Current and past students have been involved in the planning of the course. By recording and reusing teaching materials, the efficacy and sustainability of the course is strengthened.